Build your own AI Marketing Operating System in six weeks.
A practical cohort programme for experienced marketing leaders who want to move from disconnected AI experiments to a working system built around their business. Every participant develops a practical plan based on their own organisation, priorities and commercial goals.
Join the AcademyNext cohort
Live, applied and built for working leaders.
Do not just learn AI. Build the system your team will use.
By the end of the programme, you will have a practical operating model connecting strategy, workflows, assets, insights, governance and measurement.
Define where AI creates commercial value and what your team should stop, start and scale.
Map repeatable processes that reduce manual work and improve speed without sacrificing quality.
Create reusable prompt patterns, content standards and governed asset libraries.
Track business impact while managing risk, quality, ownership and compliance.
One system, built layer by layer.
AI Strategy & Maturity
Assess your current state, define the commercial case and prioritise the right opportunities.
Intelligence & Market Insight
Build AI-enabled research, customer insight and competitive intelligence workflows.
GTM Operating System
Connect messaging, segmentation, channel planning and campaign execution.
Execution & Automation
Design practical workflows, agents and human review points.
Governance & Enablement
Create policies, responsibilities and quality controls that make adoption safe and repeatable.
Measurement & Scale
Define KPIs, prove value and build the roadmap for wider implementation.
Everything you need to build, apply and keep improving.
- Six weekly live workshops
- AI MOS templates and playbooks
- Prompt library and workflow examples
- Practical assignments using your own business
- Peer community and facilitated discussion
- Instructor feedback and office hours
- Certificate of completion
- Final 90-day implementation roadmap
Built for experienced marketing professionals.
- CMOs, VPs and Heads of Marketing
- Growth, demand generation and marketing operations leaders
- Consultants and agency leaders developing AI-enabled services
- Senior marketers leading transformation inside complex organisations
This is not an introductory AI tools course. It is for people responsible for building a repeatable operating model.
A six-week build programme, not passive training.
Your work is applied to your own organisation throughout the cohort, so your final plan is based on your business and is immediately usable.
- All live sessions
- Templates and playbooks
- Community and instructor support
- Final implementation roadmap
Before you join
How much time should I allow each week?
Allow 60–90 minutes for the live workshop plus one to two hours to apply the templates to your business.
Do I need technical or coding experience?
No. The programme is designed for marketing leaders. Technical topics are explained through practical business use cases.
Can my company enrol several people?
Yes. Multi-seat enrolment works particularly well when strategy, operations and implementation owners attend together.
What will I have at the end?
A working AI Marketing Operating System blueprint, prioritised use cases, governance structure, workflow designs and a 90-day implementation roadmap.
Build the operating system, not another collection of tools.
Join the next cohort or speak to us about team enrolment.