Andy Ashley
Chief Marketing Officer
AI MOS Academy
Build your own AI Marketing Operating System in six weeks.
A practical cohort programme for experienced marketing leaders who want to move from disconnected AI experiments to a working system built around their business. Every participant develops a practical plan based on their own organisation, priorities and commercial goals.
Next cohort
8 September 2026
Live, applied and built for working leaders.
6
live workshops
60–90
minutes per week
1
working operating system
The outcome
Do not just learn AI. Build the system your team will use.
By the end of the programme, you will have a practical operating model connecting strategy, workflows, assets, insights, governance and measurement.
AI strategy and priorities
Define where AI creates commercial value and what your team should stop, start and scale.
Workflow and automation blueprint
Map repeatable processes that reduce manual work and improve speed without sacrificing quality.
Prompt and asset system
Create reusable prompt patterns, content standards and governed asset libraries.
Measurement and governance framework
Track business impact while managing risk, quality, ownership and compliance.
Six-week syllabus
One system, built layer by layer.
Week 1
AI Strategy & Maturity
Assess your current state, define the commercial case and prioritise the right opportunities.
Week 2
Intelligence & Market Insight
Build AI-enabled research, customer insight and competitive intelligence workflows.
Week 3
GTM Operating System
Connect messaging, segmentation, channel planning and campaign execution.
Week 4
Execution & Automation
Design practical workflows, agents and human review points.
Week 5
Governance & Enablement
Create policies, responsibilities and quality controls that make adoption safe and repeatable.
Week 6
Measurement & Scale
Define KPIs, prove value and build the roadmap for wider implementation.
Meet your instructors
Delivered by Andy Ashley, MBA and Michael Knapp, senior marketing and AI leaders with decades of experience driving B2B growth and implementing practical, scalable AI across modern marketing organisations.
Together, they have worked with global organisations including Microsoft, Autodesk, AWS, Virgin Media, Intel and TalkTalk, bringing real-world insight and academic rigour to the AI MOS programme focused on measurable commercial impact.
Selected organisations they have worked with
Michael Knapp
Chief AI Officer
Attendee-only learning resources
Early access to new Anthropic learning resources.
Registered attendees will receive access to selected new Anthropic learning resources that have not yet been made publicly available.
Shared with the AI Marketing Operating System programme for distribution to participants, these practical resources are designed to support more effective and responsible use of Claude within marketing teams and wider organisations.
Resources are available to registered attendees and remain subject to Anthropic's release, access and usage conditions. This attendee benefit does not imply that Anthropic sponsors or endorses the programme.
What is included
Everything you need to build, apply and keep improving.
- Six weekly live workshops
- AI MOS templates and playbooks
- Prompt library and workflow examples
- Practical assignments using your own business
- Peer community and facilitated discussion
- Instructor feedback and office hours
- Certificate of completion
- Final 90-day implementation roadmap
Who it is for
Built for experienced marketing professionals.
- CMOs, VPs and Heads of Marketing
- Growth, demand generation and marketing operations leaders
- Consultants and agency leaders developing AI-enabled services
- Senior marketers leading transformation inside complex organisations
This is not an introductory AI tools course. It is for people responsible for building a repeatable operating model.
Investment
A six-week build programme, not passive training.
Your work is applied to your own organisation throughout the cohort, so your final plan is based on your business and is immediately usable.
Next cohort · 8 September 2026
£1,700
Per participant · live online · 6 weeks
- All live sessions
- Templates and playbooks
- Community and instructor support
- Final implementation roadmap
FAQs
Before you join
How much time should I allow each week?
Allow 60–90 minutes for the live workshop plus one to two hours to apply the templates to your business.
Do I need technical or coding experience?
No. The programme is designed for marketing leaders. Technical topics are explained through practical business use cases.
Can my company enrol several people?
Yes. Multi-seat enrolment works particularly well when strategy, operations and implementation owners attend together.
What will I have at the end?
A working AI Marketing Operating System blueprint, prioritised use cases, governance structure, workflow designs and a 90-day implementation roadmap.
Build the operating system, not another collection of tools.
Join the next cohort or contact us to discuss team enrolment.