01
Too many disconnected experiments
Tools and pilots are multiplying, but they are not consistently connected to business priorities, workflows or measurable value.
New York · 27 August 2026 · 10:00am–4:00pm
Turn one commercial challenge into a practical AI growth plan.
A hands-on strategy lab for senior marketing leaders who need to move beyond disconnected AI experiments and build a governed, commercially focused 90-day action plan.
Built around your business
Not a generic case study
Commercially focused
Pipeline, growth and efficiency
Practical outputs
Tools you can use immediately
90-day roadmap
Owners, milestones and measures
Why attend
AI activity is rising. Operational value is not.
Most marketing teams already have access to AI tools. The problem is turning scattered activity into an operating model that improves commercial performance without creating unnecessary brand, data or governance risk.
02
No agreement on what to do first
Potential use cases compete for attention, while leadership lacks a clear way to compare impact, effort, readiness and risk.
03
Leadership needs a credible plan
You need more than enthusiasm. You need priorities, accountable owners, investment logic and a roadmap the organisation can execute.
What you leave with
Concrete outputs, not another set of slides.
Every exercise is applied directly to your organisation and the commercial challenge you bring into the room.
✓
AI maturity assessment
A scored view of your current strategy, workflows, assets, insight capability and measurement readiness.
✓
Opportunity matrix
Your most valuable AI opportunities ranked by commercial impact, implementation effort and risk.
✓
Prioritised use cases
A defensible shortlist of what to start, stop, test or accelerate across the marketing function.
✓
Governance framework
Practical guardrails covering brand, data, human oversight, accountability and responsible adoption.
✓
90-day transformation plan
A leadership-ready plan with owners, milestones, dependencies, measures and immediate next actions.
✓
AI MOS executive toolkit
Working templates and decision tools your team can continue using after the session.
The day
A focused path from uncertainty to action.
10:00am–10:40am
AI reality check
What is changing in marketing, what remains hype and where AI is creating operational value now.
10:40am–11:20am
Transformation case study
The decisions, mistakes, operating lessons and practical takeaways from a major enterprise AI transformation.
11:20am–11:40am
Morning break
Refreshments and informal discussion.
11:40am–1:00pm
Maturity assessment and opportunity discovery
Score your current position and map where AI can improve growth, customer experience, decision-making and operating efficiency.
1:00pm–1:45pm
Lunch
A 45-minute lunch break with time to network with fellow attendees.
1:45pm–2:25pm
Use-case prioritisation
Rank opportunities by impact, effort, risk and readiness to identify what should happen first.
2:25pm–3:05pm
Governance and execution
Define guardrails, ownership and the operating conditions required to move safely and effectively.
3:05pm–3:25pm
Afternoon break
Refreshments and informal discussion.
3:25pm–3:55pm
Your 90-day roadmap
Turn the analysis into a clear plan with owners, milestones, dependencies and measures.
3:55pm–4:00pm
Close and next actions
Confirm immediate priorities and the actions required to maintain momentum after the session.
NEW YORK
THE WILLIAM VALE
THE WILLIAM VALE
The venue
A high-quality setting for serious working conversations.
The New York Strategy Lab takes place at The William Vale, in a premium setting chosen for focused executive working sessions and high-quality peer discussion.
Location
The William Vale, 111 North 12th Street, Brooklyn, NY 11249
Access
Located in Williamsburg, with convenient access from Manhattan and across New York City
Format
In-person, facilitated working session from 10:00am to 4:00pm, limited to 30 attendees
Who it is for
Designed for senior marketers responsible for change.
This session is designed for
- CMOs, Marketing Directors and senior marketing leaders
- VPs of Growth, Demand Generation and Marketing Operations
- Transformation, RevOps and commercial operations leaders
- Agency and consultancy leaders building AI-enabled services
- Leadership teams that need an aligned and actionable AI plan
This is not a tool tutorial
- It is not basic prompt training
- It does not promote AI activity for its own sake
- It is not built around a generic fictional case
- It does not assume AI should replace strategic judgement
- It is not designed for teams unwilling to act on the output
Frequently asked questions
Questions before you book.
Do I need technical AI knowledge?
No. The session is designed for marketing and commercial leaders. The focus is business value, operating design, prioritisation and governance rather than coding or technical model development.
Is the output specific to my business?
Yes. You will use the AI MOS framework to work through your own organisation’s priorities, constraints and commercial challenge.
What should I bring?
Bring one important commercial challenge, a view of your current AI activity and any known organisational, data, governance or budget constraints. The working templates are provided.
Can more than one person attend from my company?
Yes. Having colleagues from strategy, operations, transformation or commercial leadership can improve the quality of the resulting plan. Each attendee requires a separate place.
How many people will attend?
The New York event is intentionally limited to 30 attendees to preserve the quality of the discussion and facilitated working time.
What happens after I reserve?
You will receive confirmation of your booking, followed by joining information and a short pre-session preparation request so you can get maximum value from the day.
Leave New York knowing exactly what your organisation should do next.
Reserve your place at the AI Growth Strategy Lab on Thursday, 27 August 2026, and turn your most important commercial challenge into a practical 90-day AI growth plan.
New York · 27 August 2026 · 10:00am–4:00pm
Reserve your place for $1,300