AI MOS Programmes & Executive Events
Build an AI-Native
Marketing Operating System
Most marketing teams are experimenting with AI. Very few are turning it into predictable revenue.
AI MOS helps CMOs, Marketing Directors and Growth Leaders build the strategy, systems, workflows and governance to transform AI from isolated tools into a scalable marketing operating system.
Three ways to engage — from a single day event to full enterprise transformation.
Three ways to engage
Choose where to start
Start with a single day event, build the system yourself, or bring in expert support. Every path leads to the same outcome — a working AI marketing operating system.
Path 01
Get Clarity
Executive Events
Get strategic clarity and a practical AI roadmap in a single day. No long-term commitment. Choose the format that works for you — virtual or in-person.
Choose one
| Virtual Briefing | 3 hours · live online · from £495 |
| In-Person Roundtable | Full day · London or New York · from £1,295 |
Both include
- AI Maturity Assessment
- 90-Day Transformation Plan
- Executive Toolkit
- Autodesk Case Study
- Peer benchmarking
From
Path 02
Learn It
AI MOS Academy
Build your own AI-native marketing operating system in 6 weeks. A practical programme — not theory, not tools. A working system built around your business.
What's included
- 6 weekly live workshops
- AI Strategy, Intelligence & GTM OS
- Execution & Measurement OS
- AI Prompt Library
- Templates & Playbooks
- Peer Community
- Certification
Next cohort: 8 September 2026 · 60–90 mins/week
Path 03
Build It
Implementation & Transformation
Work with AI MOS experts to build and deploy your operating system — or transform marketing operations at enterprise scale. You lead the strategy. We do the building.
What's included
- AI Opportunity Assessment
- Workflow Design & Automation
- AI Stack Configuration
- Governance Framework
- Team Enablement
- Measurement Framework
- Enterprise-scale delivery available
Investment
Path 01 · Executive Events
Summer 2026 dates
Two formats, four dates. Click any date to see the full agenda and what you'll leave with.
What You'll Experience
- Where AI in marketing is actually heading — not hype, practical reality
- A real AI transformation story from Autodesk — what worked, what didn't, what you can steal
- The AI MOS framework that turns disconnected tools into a system
- A live assessment of your team's current AI maturity
- Where your biggest AI opportunities are hiding right now
- Live Q&A with senior AI MOS practitioners
- Candid peer discussion with other senior marketing leaders
What You'll Leave With
- A score that tells you exactly where your team stands on AI maturity — and what to fix first
- A clear view of your highest-value AI opportunities, ranked by impact
- A prioritisation matrix so you know where to start, not just what's possible
- The complete AI MOS framework to take back to your team
- A concrete action plan you can present to leadership on Monday
£495 + VAT
3-hour live virtual event · Wednesday 9 July 2026
What You'll Experience
- A hands-on maturity assessment that shows exactly where your AI capability gaps are
- The Autodesk AI transformation story in full — the decisions, the mistakes, the results
- A practical governance session that protects your brand and manages AI risk from day one
- A facilitated workshop to surface and rank your highest-value AI use cases
- Benchmarking against 29 other senior marketing leaders in the room
- Roundtable discussions on the real challenges CMOs face with AI adoption
- A working strategy session — not slides, actual output you keep
- A structured roadmap workshop that produces your 90-day plan before you leave
What You'll Leave With
- A scored AI maturity assessment — know where you stand, not just where you want to be
- A prioritised list of AI opportunities ranked by commercial impact for your business
- A use case matrix your team can act on immediately
- A clear blueprint for which AI tools to keep, cut and add — and in what order
- A governance framework that protects your brand before AI risk becomes a problem
- A complete executive toolkit ready to present to your leadership team
- A board-ready 90-day AI transformation plan — built in the room, ready to execute Monday
£1,295 Early Bird + VAT
Final Release: £1,495 + VAT
Full day · Wednesday 23 July 2026 · The Hoxton Shoreditch, London
What You'll Experience
- Where AI in marketing is actually heading — not hype, practical reality
- A real AI transformation story from Autodesk — what worked, what didn't, what you can steal
- The AI MOS framework that turns disconnected tools into a system
- A live assessment of your team's current AI maturity
- Where your biggest AI opportunities are hiding right now
- Live Q&A with senior AI MOS practitioners
- Candid peer discussion with other senior marketing leaders
What You'll Leave With
- A score that tells you exactly where your team stands on AI maturity — and what to fix first
- A clear view of your highest-value AI opportunities, ranked by impact
- A prioritisation matrix so you know where to start, not just what's possible
- The complete AI MOS framework to take back to your team
- A concrete action plan you can present to leadership on Monday
£495 + VAT
3-hour live virtual event · Wednesday 6 August 2026
What You'll Experience
- A hands-on maturity assessment that shows exactly where your AI capability gaps are
- The Autodesk AI transformation story in full — the decisions, the mistakes, the results
- A practical governance session that protects your brand and manages AI risk from day one
- A facilitated workshop to surface and rank your highest-value AI use cases
- Benchmarking against 29 other senior marketing leaders in the room
- Roundtable discussions on the real challenges CMOs face with AI adoption
- A working strategy session — not slides, actual output you keep
- A structured roadmap workshop that produces your 90-day plan before you leave
What You'll Leave With
- A scored AI maturity assessment — know where you stand, not just where you want to be
- A prioritised list of AI opportunities ranked by commercial impact for your business
- A use case matrix your team can act on immediately
- A clear blueprint for which AI tools to keep, cut and add — and in what order
- A governance framework that protects your brand before AI risk becomes a problem
- A complete executive toolkit ready to present to your leadership team
- A board-ready 90-day AI transformation plan — built in the room, ready to execute Monday
$1,595 Early Bird + tax
Final Release: $1,895 + tax
Full day · Wednesday 20 August 2026 · The William Vale, New York
Typical Outcomes
What you can expect
20–40% productivity improvement
Faster campaign execution
Reduced manual workload
Increased team capacity
Stronger marketing and sales alignment
Improved governance and compliance
Clear attribution and measurement
Scalable AI operating model
Practical implementation roadmap
Sustainable AI adoption
Your Instructors
Delivered by marketing leaders, not theorists
Together, Andy and Michael have worked with global organisations including Microsoft, Autodesk, AWS, Virgin Media, Intel and TalkTalk.
Andy Ashley
Chief Marketing Officer
Senior B2B marketing leader with CMO-level experience at Microsoft, Autodesk and Intel. MBA.
Michael Knapp
Chief AI Officer
AI implementation specialist with hands-on experience at Virgin Media, AWS and TalkTalk.